Startups in India

Public relations differ from other marketing methods as it is earned, not paid promotion. Public relation's immediate goal is mutual understanding or positioning of the organization with its audience. For a startup, building reliability and credibility is critical to acquire market and mind space. Therefore, a good communication approach along with the other marketing initiatives will go a long way in ensuring a long successful run. While some prefer to handle the communication in-house, some seek guidance from specialised public relations agency for startups .   It is believed that only having an innovative idea or product will not be enough for a start-up. Consistent and genuine communication of the company's core value, belief, and purpose will have a larger and more long-lasting impact on the audience. Team with specific experience of handling PR for startups will ensure the right communication reaches the audience it intends to reach, keeping media as the conduit of that ...

Let’s first find out what branding for startup is? Branding in simple words, is a marketing strategy aimed to help people quickly identify and experience an organization’s brand and products and select them over competitors’ products. It involves the practice of creating a name, logo and other design assets for a company. When your company is to be identified by a logo, it is extremely imperative for your branding strategy to truly represent your company. Also, keeping the highly competitive start-up ecosystem in mind, it is more than just significant for start-ups to invest in their branding much earlier in their life cycle. It builds a recognition for the brand and enhances brand recall among the existing customers as well as potential customers due to its innovative and unique brand positioning     Let’s now dig deeper into some of the best ways one can develop a brand’s tonality. Here’s a sneak peek into branding for start-ups:   1.     ...

Digital marketing has emerged as one of the stronger arms of public relations for startups. Let’s look at ways in which leveraging the enormous potential of technology and social media can benefit a startup.  https://prforstartups.wordpress.com/2020/06/29/benefits-of-digital-marketing-for-a-startup/

Step Up is a specialised communication agency for startups that has a track record of helping clients showcase their stories, creatively and compellingly. https://prstartups.blogspot.com/2020/06/communication-strategy-for-startups-to.html

All startups are born on the back of a powerful idea and the passion to see the idea become a reality. Startups live through all kinds of challenges in their normal days, which are a rare occurrence for large organisations Startups are among the hardest hit due to the pandemic. As businesses start to reopen. https://step-up.in/a-handy-toolkit-for-startups-how-to-plan-communication-strategy-to-tide-over-coronavirus-lockdown/

At a time when the world is grappling with a pandemic, how do you promote your products or services without coming across as opportunistic? This is a question many companies are struggling with, and especially the startups in India. Imagine yourself to be an early-stage startup. The pandemic is hitting your operations. https://step-up.in/a-time-for-sensitive-compelling-storytelling/

An entrepreneur creates a startup with his vision and passion. He/she wants their offerings to shine brighter than that of their competitors. However, in this highly competitive and cluttered market, creating a niche for yourself is a big task.  Every startup, irrespective of the nature and size of operations, can gain from positive communication in the form of public relations (PR). There are specific specialised communication agencies for startups that can help drive positive media conversations for your business to establish credibility and popularity in your industry. Today, PR for startups is an integral part of marketing, with media being the conduit of communication. Through consistent and clear communication strategy, a startup can create and manage their brand reputation. Here are some of the ways through which startup communications strategy will help businesses.  1. 5Ws AND 1H: The PR agency will help you to understand how to communicate with your audience. This in...

India is home to the world’s largest startup ecosystem, where companies are striving to bring the best product and services for the welfare of its people. However, in today’s competitive business environment, not everyone will be able to survive the challenges of the corporate world. For businesses to succeed, they need a competitive edge so that their capabilities stand out from that of their peers. While traditional PR helps narrate your business story to your stakeholders, startups especially need an extra push to take their businesses to greater heights. Some of the digital marketing agency for startups argue that by leveraging the enormous potential of technology and social media, startups and entrepreneurs can generate more visibility, traffic, and leads for their business.   If you are still contemplating, here are some of the benefits that will convince you to hire a Digital marketing agency for your startup . 1.    A creative showcase of your product and se...

As the economy strives for recovery, each day possibly gives birth to a new business idea. With the country full of intelligent business-minded individuals eyeing to make their idea stand out, there is an unsaid race for survival of the fittest. The one who wins is the one who was able to ‘showcase’ out of box thinking- Showcase being the keyword. It is well known that you may have the best of ideas and resources, but if no one knows about you and your company it will not make a difference. This is where PR agency for startups can help. These specialized communication firms can help narrate the story of your startup and drive strategic visibility towards your offerings. Here are some of the benefits of hiring a Startup PR agency in India . 1.    Establish Business Credibility 2.    Get noticed within the crowd 3.    Supplement your sales/marketing strategy for profitable results 4.    Impress relevant stakeholders Step up, a c...