A time for sensitive, compelling storytelling

At a time when the world is grappling with a pandemic, how do you promote your products or services without coming across as opportunistic? This is a question many companies are struggling with, and especially the startups in India. Imagine yourself to be an early-stage startup. The pandemic is hitting your operations.

Comments

Post a Comment

Popular posts from this blog

Creative storytelling: Creating strong brand imagery

Image
Start-ups. The first thing that comes to my mind when I think about them is our own lives. We begin as young babies, take baby-steps, and grow old; unless it’s the life of Benjamin Button. That’s how brands grow as well. They begin their journey as start-ups, take babysteps, and grow old and credible. The only difference—very few start-ups find the road to adulthood. And more so in a place like India, which is buzzing with entrepreneurs today. India is at the threshold of accelerated growth and it is believed that this growth will be led by the new set of young and vibrant entrepreneurs. The entrepreneurial landscape has been a consistent contributor towards the development of the country and is amongst the most significant growth drivers of the economy. Start-up ecosystem seems to be growing exponentially. However, what this has done is to lead to clutter, with the mushrooming of hundreds of start-ups every day. Therefore it’s important for each start-up to create a niche fo...
Read more

Can Digital marketing give your business an added push?

Image
India is home to the world’s largest startup ecosystem, where companies are striving to bring the best product and services for the welfare of its people. However, in today’s competitive business environment, not everyone will be able to survive the challenges of the corporate world. For businesses to succeed, they need a competitive edge so that their capabilities stand out from that of their peers. While traditional PR helps narrate your business story to your stakeholders, startups especially need an extra push to take their businesses to greater heights. Some of the digital marketing agency for startups argue that by leveraging the enormous potential of technology and social media, startups and entrepreneurs can generate more visibility, traffic, and leads for their business.   If you are still contemplating, here are some of the benefits that will convince you to hire a Digital marketing agency for your startup . 1.    A creative showcase of your product and se...
Read more

How communication adds value to startups in their entrepreneurial journey

February 23rd, 2017 How communication adds value to startups in their entrepreneurial journey “If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates A startup is the brain-child of a visionary at heart and an entrepreneur in mind. It is built from the ground up with immense amount of passion and belief. In the face of a highly competent and cluttered market, shining out seems like a herculean task. This is where communication steps in and creates a pathway for awareness, recall and trust. With the birth of a new idea, a new business model emerges and it is important to understand how communication can fundamentally affect the success of a startup. As John D Rockefeller says, “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” To avoid remaining unknown and unrecognised, a startup should invest in a proper communication strategy, as it creates the image, controls the reputati...
Read more