Beginners guide on how Public Relations help start-ups build great brands

Public relations differ from other marketing methods as it is earned, not paid promotion. Public relation's immediate goal is mutual understanding or positioning of the organization with its audience. For a startup, building reliability and credibility is critical to acquire market and mind space. Therefore, a good communication approach along with the other marketing initiatives will go a long way in ensuring a long successful run. While some prefer to handle the communication in-house, some seek guidance from specialised public relations agency for startups.  

It is believed that only having an innovative idea or product will not be enough for a start-up. Consistent and genuine communication of the company's core value, belief, and purpose will have a larger and more long-lasting impact on the audience. Team with specific experience of handling PR for startups will ensure the right communication reaches the audience it intends to reach, keeping media as the conduit of that message. 

Below are the three important reasons why going the PR route will prove to be beneficial for a startup. 

Cost-effective: 

Different forms of marketing like event marketing or advertising are not easy on pockets, especially for a start-up. All that PR requires is a dedicated team that is in touch with the media in the same industry and can constantly garner earned coverage by promoting newsworthy editorial or social content, taking measures to ensure that the tone of the public conversation stays positive.

Builds brand credibility:  

As they say, “Public Relations is about reputation – the result of what you do, what you say and what others say about you.” PR is a long-term promotional strategy aimed at building authority and influence by making the rest of the world talk positively about your company. When the audience reads the news, it must consider your products and services worth their time, unlike an ad that they just glance through. 

Builds a personal connection with the audience: 

The communication in PR is personal. By sharing the core values of the company and what it stands for, a strong and deeper connection can be established. 

Under the Genesis BCW umbrella, Step Up is a specialised communication agency for startups that has a track record of helping clients showcase their stories creatively and compellingly. Understanding the short term and long-term goals of a company, Step Up offers unique and customizable solutions to achieve the set target.

Location: Delhi, India

Comments

  1. Startup Bazzar17 March 2022 at 08:48

    In 2021, there will be more than 600 unicorns around the world. Here are the Top 10 Most Valued Startups In India as of April 2021.

    ReplyDelete

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