Communication strategy for startups to bolster growth

An entrepreneur creates a startup with his vision and passion. He/she wants their offerings to shine brighter than that of their competitors. However, in this highly competitive and cluttered market, creating a niche for yourself is a big task. 

Every startup, irrespective of the nature and size of operations, can gain from positive communication in the form of public relations (PR). There are specific specialised communication agencies for startups that can help drive positive media conversations for your business to establish credibility and popularity in your industry.
Today, PR for startups is an integral part of marketing, with media being the conduit of communication. Through consistent and clear communication strategy, a startup can create and manage their brand reputation. Here are some of the ways through which startup communications strategy will help businesses. 

1. 5Ws AND 1H: The PR agency will help you to understand how to communicate with your audience. This includes when and what to speak with a focus on the right channel to achieve the intended purpose. 

2. PROMOTING THE PROMOTER: Dominating the market by sharing relevant industry perspective and expert opinion. This will ensure that the customer does not just get attracted to the product and services being offered by the startup but also to the spokesperson. 
 
3. DIFFERENT STROKES FOR DIFFERENT FOLKS: Exploring different angles with media will help maximise visibility. Whether it's getting the word out in the form of long-format articles, or feature articles the idea is to reach all the relevant stakeholders.

4. GENERATE FUNDS TO SCALE-UP: Startups in their early stage, need a constant flow of money to sustain and grow themselves. Public relations help to spread the word out and attract the right kind of partners who will be catalysts to scale up.

Under the Genesis BCW umbrella, Step Up is a specialised communication agency for startups that has a track record of helping clients showcase their stories, creatively and compellingly. Understanding the short term and long-term goals of a company, Step Up offers unique and customizable solutions to achieve the set target.
Location: Gurugram, Haryana, India

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