Why do marketers believe in branding strategies for start-ups?

Let’s first find out what branding for startup is?

Branding in simple words, is a marketing strategy aimed to help people quickly identify and experience an organization’s brand and products and select them over competitors’ products.

It involves the practice of creating a name, logo and other design assets for a company. When your company is to be identified by a logo, it is extremely imperative for your branding strategy to truly represent your company.

Also, keeping the highly competitive start-up ecosystem in mind, it is more than just significant for start-ups to invest in their branding much earlier in their life cycle. It builds a recognition for the brand and enhances brand recall among the existing customers as well as potential customers due to its innovative and unique brand positioning   

Let’s now dig deeper into some of the best ways one can develop a brand’s tonality. Here’s a sneak peek into branding for start-ups: 

1.       Create a Website: In this highly digitalized world, internet is the first place where potential customers and investors will search for you. Not having a website presence, is like living under a rock. A startup with a website helps you know the response of your potential customers towards your service, products or latest idea.

2.       Differentiate yourself: Remember, no matter how incredible your product might be, there’s a good chance that someone else is already doing something similar. Through your brand name, logo, website interface and design- make sure to stand out and differentiate yourself, keeping in mind the company’s mission and objectives. Find a way to be different – no matter how small that difference might seem.

3.      Brand image: Brand image can be built through many things, like the name of the brand, images chosen for the website, logo, and colour schemes spread across media. The most important thing to consider while creating an image is to make sure that your company truly resonates with its branding assets. Also, in order to make sure that brand looks modern and professional, one must live in a digitally focused world, where branding materials work on a range of different platforms.

4.       Give the start-up a voice: Brands have always had a voice of their own, but its importance has grown over the last few decades. Nowadays, a brand’s voice is not just heard on TV or newspaper’s advertisements, but through infinite ways. A voice, both written and verbal, is a brand’s “personality” and it must always maintain brand’s core values. 

Step up, a communication offering under the aegis of Genesis-BCW is one such PR agency for startups that offers customised services from branding and partnerships to media engagement.

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Comments

  1. Startup Bazzar17 March 2022 at 08:48

    In 2021, there will be more than 600 unicorns around the world. Here are the Top 10 Most Valued Startups In India as of April 2021.

    ReplyDelete

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