Own a startup? Don’t forget to work on building your reputation through Public Relations

 In these uncertain times, sustaining a business, however big or small it may be, can be a daunting task. While established businesses may have a cushion of years of experience and credibility built through their expertise, startups struggle on that front. This is where a good public relations campaign can play a pivotal role in building a solid foundation for startups. 

Public relations for startups are essential when it comes to building a recall for the business and establishing expertise for the founding team. A startup begins on a clean and new slate, and most startups have little to no brand presence, which is why it is necessary to recognize the efforts and time invested behind each idea that a startup has begun with. This idea needs to be put across to the media in a compelling manner. 

An effective public relation strategy for startups can help startup founders communicate with their target audience about not just their business, but also things that matter to them the most- thereby establishing them as thought leaders. All organizations have time frames when they don’t have much to speak about, and therefore a good PR agency for startups will ensure there is a regular seeding of information and content that always goes from the company to the media. This helps in building a recall, which will eventually help them in securing media opportunities to showcase their expertise. 

Under the Genesis BCW umbrella, Step Up is a specialized communication vertical for startups that has a track record of helping clients showcase their stories creatively and compellingly. The passionate and agile team at Step Up works towards helping businesses remain relevant even during the most challenging times like these.