Startups in India

 In these uncertain times, sustaining a business, however big or small it may be, can be a daunting task. While established businesses may have a cushion of years of experience and credibility built through their expertise, startups struggle on that front. This is where a good public relations campaign can play a pivotal role in building a solid foundation for startups.  Public relations for startups are essential when it comes to building a recall for the business and establishing expertise for the founding team. A startup begins on a clean and new slate, and most startups have little to no brand presence, which is why it is necessary to recognize the efforts and time invested behind each idea that a startup has begun with. This idea needs to be put across to the media in a compelling manner.  An effective public relation strategy for startups can help startup founders communicate with their target audience about not just their business, but also things that matter to t...

Public relations differ from other marketing methods as it is earned, not paid promotion. Public relation's immediate goal is mutual understanding or positioning of the organization with its audience. For a startup, building reliability and credibility is critical to acquire market and mind space. Therefore, a good communication approach along with the other marketing initiatives will go a long way in ensuring a long successful run. While some prefer to handle the communication in-house, some seek guidance from specialised public relations agency for startups .   It is believed that only having an innovative idea or product will not be enough for a start-up. Consistent and genuine communication of the company's core value, belief, and purpose will have a larger and more long-lasting impact on the audience. Team with specific experience of handling PR for startups will ensure the right communication reaches the audience it intends to reach, keeping media as the conduit of that ...

Let’s first find out what branding for startup is? Branding in simple words, is a marketing strategy aimed to help people quickly identify and experience an organization’s brand and products and select them over competitors’ products. It involves the practice of creating a name, logo and other design assets for a company. When your company is to be identified by a logo, it is extremely imperative for your branding strategy to truly represent your company. Also, keeping the highly competitive start-up ecosystem in mind, it is more than just significant for start-ups to invest in their branding much earlier in their life cycle. It builds a recognition for the brand and enhances brand recall among the existing customers as well as potential customers due to its innovative and unique brand positioning     Let’s now dig deeper into some of the best ways one can develop a brand’s tonality. Here’s a sneak peek into branding for start-ups:   1.     ...

Digital marketing has emerged as one of the stronger arms of public relations for startups. Let’s look at ways in which leveraging the enormous potential of technology and social media can benefit a startup.  https://prforstartups.wordpress.com/2020/06/29/benefits-of-digital-marketing-for-a-startup/

Step Up is a specialised communication agency for startups that has a track record of helping clients showcase their stories, creatively and compellingly. https://prstartups.blogspot.com/2020/06/communication-strategy-for-startups-to.html

All startups are born on the back of a powerful idea and the passion to see the idea become a reality. Startups live through all kinds of challenges in their normal days, which are a rare occurrence for large organisations Startups are among the hardest hit due to the pandemic. As businesses start to reopen. https://step-up.in/a-handy-toolkit-for-startups-how-to-plan-communication-strategy-to-tide-over-coronavirus-lockdown/