Startups in India

All startups are born on the back of a powerful idea and the passion to see the idea become a reality. Startups live through all kinds of challenges in their normal days, which are a rare occurrence for large organisations Startups are among the hardest hit due to the pandemic. As businesses start to reopen. https://step-up.in/a-handy-toolkit-for-startups-how-to-plan-communication-strategy-to-tide-over-coronavirus-lockdown/

At a time when the world is grappling with a pandemic, how do you promote your products or services without coming across as opportunistic? This is a question many companies are struggling with, and especially the startups in India. Imagine yourself to be an early-stage startup. The pandemic is hitting your operations. https://step-up.in/a-time-for-sensitive-compelling-storytelling/

An entrepreneur creates a startup with his vision and passion. He/she wants their offerings to shine brighter than that of their competitors. However, in this highly competitive and cluttered market, creating a niche for yourself is a big task.  Every startup, irrespective of the nature and size of operations, can gain from positive communication in the form of public relations (PR). There are specific specialised communication agencies for startups that can help drive positive media conversations for your business to establish credibility and popularity in your industry. Today, PR for startups is an integral part of marketing, with media being the conduit of communication. Through consistent and clear communication strategy, a startup can create and manage their brand reputation. Here are some of the ways through which startup communications strategy will help businesses.  1. 5Ws AND 1H: The PR agency will help you to understand how to communicate with your audience. This in...