Be The Champion In The Industry

Start-ups are generally viewed with skepticism and uncertainty. Though the risk-taking ability of Indian consumers has fairly gone up and they are ready to take risk, but the loyalty towards a particular brand has reduced in the bargain. People are open to trying new things from new places. There are many start-ups that have similar service offering and hence customers keep wandering from one organization to the other.

Be vocal, be heard
For startups in India, investors play a very important role and are one of their key targets. To ensure they believe in the business, the spokesperson needs to be positioned strongly. They need to see that the business has a high re-call value from the customers, thus adding to the over-all credibility. The investors also need to understand the business and media is one of the key mediums to educating them, depending on the articles published and stories written.

Right knowledge, right platform
But being vocal does not always mean talking about one’s own business, but also having an opinion to share with the industry. Be the champion, that talks about your niche, the challenges faced, solutions derived and key studies; one can take lessons from. This need not always be done using traditional media but one could use new media, that is, digital platforms. It can be as simple as creating a Facebook group and initiating discussions or creating a dedicated group or forum.

True thought leadership
It is always the best to be the first who enumerates the needs, predicts the future and directs the course of the industry. This would in turn lead to the organization becoming the thought leader in the space. If this is done strategically and often, everything soon in the industry will start revolving around the organization and the key competitors. 

To be the leader one needs to take the initiative and have an opinion.


Comments

Post a Comment

Popular posts from this blog

Before you START: Know your Industry

The journey of a startup is just like a Bollywood film—you go through every emotion on your way to becoming a known enterprise. Usually, you start off with a few friends and acquaintances because those are the ones who have laid their trust and capital in your startup business idea of creating something BIG. To ensure that the dreams and aspirations of this close-knit team is not put down by the challenges and competition lying in the way, you need to have your arms and armours in place. The industry When we talk about entrepreneurs, the arms and armours refer to their knowledge and creativity or uniqueness. While creativity is your weapon and it is what will make you a successful business idea, your knowledge acts as an amour in taking it ahead protectively. It is important for an entrepreneur to increase his or her knowledge in terms of the industry they want to enter. Everything in a startup’s industry that happens outside of their business will affect their company. The m...
Read more

Own a startup? Don’t forget to work on building your reputation through Public Relations

Image
 In these uncertain times, sustaining a business, however big or small it may be, can be a daunting task. While established businesses may have a cushion of years of experience and credibility built through their expertise, startups struggle on that front. This is where a good public relations campaign can play a pivotal role in building a solid foundation for startups.  Public relations for startups are essential when it comes to building a recall for the business and establishing expertise for the founding team. A startup begins on a clean and new slate, and most startups have little to no brand presence, which is why it is necessary to recognize the efforts and time invested behind each idea that a startup has begun with. This idea needs to be put across to the media in a compelling manner.  An effective public relation strategy for startups can help startup founders communicate with their target audience about not just their business, but also things that matter to t...
Read more