Own a startup? Don’t forget to work on building your reputation through Public Relations
In these uncertain times, sustaining a business, however big or small it may be, can be a daunting task. While established businesses may have a cushion of years of experience and credibility built through their expertise, startups struggle on that front. This is where a good public relations campaign can play a pivotal role in building a solid foundation for startups. Public relations for startups are essential when it comes to building a recall for the business and establishing expertise for the founding team. A startup begins on a clean and new slate, and most startups have little to no brand presence, which is why it is necessary to recognize the efforts and time invested behind each idea that a startup has begun with. This idea needs to be put across to the media in a compelling manner. An effective public relation strategy for startups can help startup founders communicate with their target audience about not just their business, but also things that matter to t...