Startups in India

With every passing day, the competition within marketplaces keeps increasing. Startups have a further challenge as they are continuously competing with already well-established brands. It is essential that for a startup to become top of mind recall for its target audience they need to become known and popular.   The easiest and fastest way for a startup to build a good and strong recall is to engage with their audience through the medium best used by them i.e., social media. Digital marketing or social media campaigns are not new, nor are they unexplored. But post lockdown and covid, reliance on the social media platform to stay connected with the audience has increased many folds.                                The scope of returns has also increased from forming a connection with the audience to generating and growing the business. There are specific Digital marketing agencies for startups that h...

 In these uncertain times, sustaining a business, however big or small it may be, can be a daunting task. While established businesses may have a cushion of years of experience and credibility built through their expertise, startups struggle on that front. This is where a good public relations campaign can play a pivotal role in building a solid foundation for startups.  Public relations for startups are essential when it comes to building a recall for the business and establishing expertise for the founding team. A startup begins on a clean and new slate, and most startups have little to no brand presence, which is why it is necessary to recognize the efforts and time invested behind each idea that a startup has begun with. This idea needs to be put across to the media in a compelling manner.  An effective public relation strategy for startups can help startup founders communicate with their target audience about not just their business, but also things that matter to t...