Beginners guide on how Public Relations help start-ups build great brands
Public relations differ from other marketing methods as it is earned, not paid promotion. Public relation's immediate goal is mutual understanding or positioning of the organization with its audience. For a startup, building reliability and credibility is critical to acquire market and mind space. Therefore, a good communication approach along with the other marketing initiatives will go a long way in ensuring a long successful run. While some prefer to handle the communication in-house, some seek guidance from specialised public relations agency for startups . It is believed that only having an innovative idea or product will not be enough for a start-up. Consistent and genuine communication of the company's core value, belief, and purpose will have a larger and more long-lasting impact on the audience. Team with specific experience of handling PR for startups will ensure the right communication reaches the audience it intends to reach, keeping media as the conduit of that ...