Be The Champion In The Industry
Start-ups are generally viewed with skepticism and uncertainty. Though the risk-taking ability of Indian consumers has fairly gone up and they are ready to take risk, but the loyalty towards a particular brand has reduced in the bargain. People are open to trying new things from new places. There are many start-ups that have similar service offering and hence customers keep wandering from one organization to the other. Be vocal, be heard For startups in India, investors play a very important role and are one of their key targets. To ensure they believe in the business, the spokesperson needs to be positioned strongly. They need to see that the business has a high re-call value from the customers, thus adding to the over-all credibility. The investors also need to understand the business and media is one of the key mediums to educating them, depending on the articles published and stories written. Right knowledge, right platform But being vocal does not always mean talk...