Startups in India

A start-up is a brainchild of a visionary who has a creative idea that the entrepreneur firmly believes in. Unless that idea is communicated effectively to clients, employees and vendors, it won’t reach its logical purpose. For most start-ups, however,this is a challenge. What’s the benefit proposition It’s a good time to be a start-up today, but with the number of start-ups today increasing every minute, you need to stand apart from the crowd. For that, above all, you need to communicate the right idea in the right manner. Most start-up founders, especially those working in tech, pay too much attention to the technical aspect of their product, working under the impression that people will be able to understand their product the same way they do. This approach needs to be corrected because for a layperson, the technology behind the idea is of no consequence—it’s the benefit that matters. And that benefit needs to be communicated in the simplest way. Research, then communica...

The journey of a startup is just like a Bollywood film—you go through every emotion on your way to becoming a known enterprise. Usually, you start off with a few friends and acquaintances because those are the ones who have laid their trust and capital in your startup business idea of creating something BIG. To ensure that the dreams and aspirations of this close-knit team is not put down by the challenges and competition lying in the way, you need to have your arms and armours in place. The industry When we talk about entrepreneurs, the arms and armours refer to their knowledge and creativity or uniqueness. While creativity is your weapon and it is what will make you a successful business idea, your knowledge acts as an amour in taking it ahead protectively. It is important for an entrepreneur to increase his or her knowledge in terms of the industry they want to enter. Everything in a startup’s industry that happens outside of their business will affect their company. The m...