Startups in India

Start-ups. The first thing that comes to my mind when I think about them is our own lives. We begin as young babies, take baby-steps, and grow old; unless it’s the life of Benjamin Button. That’s how brands grow as well. They begin their journey as start-ups, take babysteps, and grow old and credible. The only difference—very few start-ups find the road to adulthood. And more so in a place like India, which is buzzing with entrepreneurs today. India is at the threshold of accelerated growth and it is believed that this growth will be led by the new set of young and vibrant entrepreneurs. The entrepreneurial landscape has been a consistent contributor towards the development of the country and is amongst the most significant growth drivers of the economy. Start-up ecosystem seems to be growing exponentially. However, what this has done is to lead to clutter, with the mushrooming of hundreds of start-ups every day. Therefore it’s important for each start-up to create a niche fo...

In the last decade, we have seen a rapid rise in startups in India. They have been grabbing a lot of attention and have been viewed with curiosity. Individuals are thinking seriously on ideas that could be turned into a successful business models. The media recently has seen startups emerging as an independent beat with regular reports on the progress and the industry in general. With so many interested audiences and potential, there are two important learnings that start-ups need to keep in mind. Follow trends  First would be to know how to piggyback on stories to show case your start-up. It is important for a startup to analyze which is the most trending story in the industry and then piggyback on the popular idea. Either the spokesperson could speak on the trend, showcasing their industry expertise or could comment lending an opinion to the larger audiences. It is not always possible to generate news. But there are trends identified on a weekly basis. Being present...